WHAT: San Francisco LovEvolution : A Dance Music Parade & Festival

WHEN: Love Week starts Wednesday, September 30th with official and affiliated parties each night all week and through the weekend.
The main LovEvolution event is Saturday, October 3rd from 12noon - 8:00pm.

WHO: SF LovEvolution is all ages & all friendly peoples.

WHAT'S MORE:  A parade starts from 2nd & Market St. in downtown San Francisco with ~25 floats heading West down Market St.  The parade is free and all ages.

THEN WHAT: The floats arrive at Civic Center plaza where they park to becomes 25 stages on a transformed festival grounds with food, beverage, a new live electronic and performance stage, and outstanding revelry.  There is a $10 entrance fee to the festival grounds, children under 12 with their parents are Free.  All ages welcome.  No outside alcohol.

WHY: The entrance fee was necessary for the survival of the event due to significantly higher city related fees.  Please read the whole story below!

THERE'S MORE (!): After the festival ends at 8:00pm a number of after parties kick off all over the city, including the Official After Party produced by Skills & Spundae on site at the Bill Graham Civic Auditorium.  After parties have their own admission and age policies.  See the Love Week page for more info.

LOVE: YES

As anyone who attended last years event knows, SF LovEvolution is now the largest electronic music event in America. Thanks to all those who have faithfully supported us and to the many new Lovers who attended last year. Because of the growth of LovEvolution, however, and to preserve our ability to parade down Market Street and party right in front of San Francisco City Hall, we've had to institute a few changes to this years event.

First, because of escalating city fees and the events growth last year, LovEvolution 2009 will require a large increase in all levels of traffic, police, security and medical personnel. This translates into a very large increase in how much money it costs to pull off this special event. As this is a non-profit event with minimal corporate sponsorship, we will be charging a $10 admission to LovEvolution this year in order to pay for the increased staff and other event expenses. We've always asked for a $10 donation but since most people do not give, donations are not sufficient to fund and improve the event. In order to be able to continue the event, we received special permission from the city for a $10 admission plan. This is as close to free as we could make it and at $10 for 250 world class DJs, LovEvolution is still the best bargain for an event of this scale in America. **We pay 100% of the costs back to the city, so without this change, we could not have the event. Please note kids under 12 with their parents are FREE. You can also get in free by volunteering. Of course - the parade is FREE to all and the entire event from 12noon- 8:00pm is still ALL AGES.** (After parties will vary by event).

Second, there will be no glass or outside alcohol allowed in the event. This has always been a condition of our permits, but when the event was smaller we never had to enforce. But the site was littered with broken glass last year that presented a safety hazard, so we now have to enforce this policy. This is for all our safety and is no different than at any concert or gated event, so please don't bring alcohol or glass, it will be confiscated or you'll be turned away at the gates.

On the bright side, the $10 admission will allow us to continue having this amazing event as well as to add some special production elements in Civic Center plaza. This year we are premiering the LovEvolution Live stage in front of city hall featuring an all out performance by The Mutaytor, and much more tba. The $10 admission will also allow us to reduce prices at our bars since we are now not as dependent upon alcohol sales to pay for the event. We'll also be eventually eliminating entry fees fees for the floats so producers can make their floats even better. And YES - there will be ins and out allowed. And YES, kids under 12 with their parents are FREE.

Last but not least, the $10 admission will allow us to increase the amount of our non-profit contributions to other worthy organizations. Non-profits that received funds last year and/or we expect to donate to this year include:

Friends of the Main Library
Next Aid
Aids Housing Alliance
The Center for Sex and Culture
Beat University Scholarship Fund
Black Rock Arts Foundation
Bay Area Young Positives
Burners Without Borders
San Francisco Suicide Prevention/HIV AIDS Nightline
Alpha Phi Omega Fraternity
Phi Kappa Tau Fraternity

Thanks for your support and looking forwarding to a fabulous LovEvolution 2009!!

San Francisco LovEvolution is not your ordinary parade. Instead of standing on the sidelines watching it go by, everyone is encouraged to dance (safely) in the streets with the floats as the parade moves by. This year, the parade and festival takes place on Saturday, October 3rd.

Though we have always been blessed with October sunshine, our event is rain or shine. San Francisco's weather is notoriously unpredictable, and it might rain at the airport, and be beautiful in the city center. So come dressed for anything, and use the occasion to dress with a dash of color and delight.

PLEASE DO NOT LITTER. If we trash the city, we won't be able to hold this event. Please be conscientious (and not lazy), find a trash can - there will be plenty! urge others you see littering to do the same. We urge you to keep our beautiful city CLEAN and help keep our landfills as clear as possible. Many trash cans have recycling cages (for plastics, aluminum, and glass). Be sure to find these cans and use them!

Please take public transpo. BART, Caltrain, Muni, car pooling is your friend.

We want a safe and fun vibe that maintains community cohesion. Stay conscious, look out for each other, think about the big picture and not just your own impulses of the moment. Show love, but have respect for boundaries and personal space. Our own vibe patrol will be out to make sure the fun stays fun. Be your greatest self.

• Floats will stage on 2nd st between Market and Howard streets. Float and press check in will be at 111 Minna beginning at 10:30am. Floats to check in no later than 10:45am
• Floats check in at 111 Minna. It is open to the public, come have a Bloody Mary to start the day. : )
  
• Music starts @ 11:30am, parade begins ~12 Noon!
• Don't be a gawker, come get down in the streets with us !
  
• All float sound systems will face the passenger side of the vehicle (north as they go down Market St.)

Public transit is the best way to share the LovEvolution and avoid the traffic hassles. For more detailed information about getting to the LovEvolution using transit, dial 511 or visit 511.com.

Using 511 to Plan Your Trip

Receive help with planning your trip to the LovEvolution from anywhere in the Bay Area by dialing 511. Say for "public transportation," "transit agencies," then the name of the agency you'd like to use. The 511 system will then connect you to a live operator.

In San Francisco

Ride the Muni Metro to the Montgomery Street station for the starting point of the parade. For the event itself, exit the Civic Center station.

From the Peninsula and the South Bay

Ride Caltrain to the San Francisco Station at Fourth and King streets and transfer to the Muni Metro N Judah to the Montgomery Street station for the starting point of the parade. For the event itself, exit the Civic Center station. Or, you can choose to ride Caltrain and transfer to BART at the Millbrae Transit Center. You also can ride BART from the Millbrae, SFO, South San Francisco, San Bruno, Colma or Daly City stations into downtown San Francisco.

From the East Bay - Alameda and Contra Costa Counties

Ride BART to the Montgomery St. station for the starting point of the parade. For the event itself, exit the Civic Center station. The Alameda/Oakland Ferry Service serves the Ferry Building and AC Transit provides bus service from the East Bay to the Transbay Terminal.

From the North Bay - Marin and Sonoma Counties

Ride Golden Gate Transit's Larkspur Ferry to the Ferry Building in San Francisco and walk to the Embarcadero Muni Metro station. Exit the Montgomery Street station for the starting point of the parade. For the event itself, exit the Civic Center station.

From Napa and Solano

Ride the Vallejo Ferry to the Ferry Building in San Francisco and walk to the Embarcadero Muni Metro station. Exit the Montgomery Street station for the starting point of the parade. For the event itself, exit the Civic Center station.

American Airlines is the Official Airline of the 2009 SF LovEvolution Parade and Festival.

American has agreed to offer special event fares to festival attendees. American is offering a 5% discount off the lowest applicable eligible published fare. You or your agent should call American Airlines Meeting Services Desk at 1-800-433-1790 for assistance with reservations and ticket purchase.

International travelers should contact their local American Airlines reservation number and refer to promotion code: STARfile

Event SF LovEvolution

Eligible Travel Dates September 30 to October 6, 2009

Event Code A1499AS

SF LovEvolution 2009 Host Hotel: Renoir Hotel San Francisco

The Renoir Hotel is pleased to offer the "LOVE TRIANGLE Weekend Package" from $139.00 per night, October 2-5, 2009: includes accommodation in a standard room, one complimentary bottle of water per person, daily American breakfast at Neptalia, a complimentary starter cocktail at Etiquette Lounge (either custom cocktail or Mimosa) on Saturday afternoon during the day time party on Saturday Oct. 3rd, and free entrance to Etiquette Lounge throughout weekend.  Be sure to ask for the "LOVE TRIANGLE Weekend Package!"

Based on single/double occupancy, +15.5% Tax & SF TID Assessmen, 2-night minimum and prepayment required for all stays, must include Saturday AND Sunday night.  Additional nights: $99-$129. Additional person: $20. Superior rooms $219 (limited availability). Cancellation policy is 7 days prior to arrival.

Book before September 5, 2009 and save $10.00 per night on the weekend rate (McAllister Street side only). Save an additional $10 per night on the weekend rate if you stay 5 nights and more.

The Renoir Hotel on Market Street offers the best views of San Francisco's LovEvolution Parade and is only steps away from the Festival at Civic Center Plaza. 133 comfy rooms with wireless internet access (fee). Enjoy a hearty breakfast, lunch, or dinner at our new Italian-American restaurant "Neptalia."  Relax with specialty cocktails or get your groove on with some of San Francisco's best DJs spinning to a vibrant and fun-loving crowd at our lounge/nightclub "Etiquette." All public transportation options including BART and the F-Line Historic Streetcars are just outside our doorsteps, taking our guests conveniently to both OAK/SFO international airports, Fisherman's Wharf and the Castro. For more information, visit them online at www.renoirhotel.com.

To book, send an email to emmanuel@renoirhotel.com or call 1-800-576-3388.

Flux. represents the ever-evolving landscape the electronic music industry faces today. The Flux Summit is a single evening event in San Francisco featuring a discussion of the most timely "it" topic combined with an interactive mixer and Test Press [a music review session that enables artists to gain instant feedback on their music from top industry experts].

For information on the 2008 event details, click here.